Lantz integrated his existing cartoons with new live action footage, giving the show an updated look that satisfied both viewers and Lantz himself. The series was seen once a week, on Thursday afternoons, replacing the first half hour of the shortened Mickey Mouse Club. The Woody Woodpecker Show debuted on ABC on the afternoon of October 3, 1957. Lantz admitted that he was only working in the medium because he was “forced into TV” and “cartoons for theaters would soon be extinct.” Burnett handled the Kellogg's cereal account, and Lantz soon met with the Kellogg's people to sign the contract.
Norman Gluck from Universal's short-subjects department made a deal with the Leo Burnett Agency to release some older Lantz product on television. Walter Lantz and his distributor, Universal Pictures, knew that the only way to subsidize the rising costs of new shorts was to release their product to television. By 1956 there were only seven animation producers in the short-subjects business, and by the end of the decade that number would dwindle down to three. Because of the practice, the theatrical cartoon business was suffering and losing money.
#Woody woodpecker live actio movie
Movie theater owners in the 1950s were finding that they could release features with reissued cartoons, or no cartoons at all, and the audiences would still come. 7 Released by Universal Pictures (Universal dropped the 'International' and reverted to its original name)(With MPAA Certificate Numbers).
5 Released by Universal International (With MPAA Certificate Numbers).
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